Coupon Marketing
Coupons are essentially discounts – and everybody loves feeling like they’ve found a bargain. However, there are a lot of fun ways you can use coupons beyond simple discounts, and each of them can help you drive more sales.
How to use coupon marketing to increase sales
Offer coupons for first-time buyers and existing customers
Convincing new visitors to make a purchase from you is by far the hardest part of running an e-commerce store. Once they’ve made a purchase, you can start building trust then get them to come back.
Use coupons to drum up excitement during specific seasons
Whenever there’s a seasonal change or a popular holiday, we’re willing to bet your inbox gets flooded with discount coupons.
Offer price-minimum coupons to increase your per-sale averages
One of the most important metrics for an online store is how much you earn on average for each purchase. Logically, you want the number to be as high as possible, and using coupon marketing is a great way to get there.
Create ‘Buy One Get One Free’ (BOGOF) coupons to move less popular items
Ideally, every single product or service on your store would sell equally. However, you’ll often run into situations where specific items don’t perform as well as you’d want (or hope).